The Venetian Resort Las Vegas Unveils Viva Las Venice A Bold Campaign Celebrating the Resorts History Making Transformation

Click Here To Play Best Casino Online

The campaign was created in partnership with Austin-based creative agency Preacher, directed by Italian filmmaker, Marco Prestini, and captured in stills by photographer, Justin Bettman. The campaign pulls from the brand’s deep cultural and architectural ties to Venice – a spirit it has carried since its inception over 25 years ago – while channeling the vibrant energy of Las Vegas. Where old-world grace meets modern glamour, and the enduring beauty of Italy embraces the bold spirit of Sin City. The Venetian Resort also worked with Preacher to create an evolved brand identity, elevating its winged lion and using new typography to introduce a new era.
The Venetian Resort worked with Preacher to create an evolved brand identity and logo, elevating the iconic winged lion and introducing new typography, to shepherd in the resort’s new era. This campaign not only reaffirms The Venetian Resort’s iconic status but also showcases its next chapter, leveraging innovative storytelling and visually striking creative to invite guests into a world where the warmth of Venice meets the thrill of Las Vegas. LAS VEGAS (March 5, 2025) – The Venetian Resort Las Vegas launches its bold new brand campaign, “Viva Las Venice,” along with an evolved brand identity and logo redesign, marking the final stretch of a multi-year, $1.5 billion reimagination that has completely redefined the resort experience. “We wanted to create a campaign that felt both familiar and entirely new—a double take moment that embodies the Renaissance of a Vegas classic,” said Kellyn Blount, Executive Creative Director at Preacher. “We wanted to create a campaign that felt both familiar and entirely new—a double take moment that embodies the Renaissance of a Vegas classic,” said Kellyn Blount, Executive Creative Director at Preacher.
Experience awe-inspiring and theatrical magic from Shin Lim, or laugh out loud with A-list comedians in one of our beautiful theatres. Dance the night away at TAO Nightclub, where top DJs and high-energy vibes keep the party going till dawn. Italians are known for their love of food.
By investing in training and empowerment, The Venetian Resort ensured that its core values, centered on delivering “unexpected joy,” were authentically brought to life and ties in with the launch of the campaign. Instead of beginning with an advertising-based concept, the resort focused first on its Team Members, the heart of the guest experience. “By using practical effects wherever possible and weaving in playful optical illusions, ‘Viva Las Venice’ turns everyday moments into something extraordinary.” For music lovers, there’s no bigger destination in the country than the Sphere at The Venetian Resort.
The work blends free online pokies real money australia-world elements with subtle visual effects, ensuring an organic yet surreal aesthetic. “This campaign is an open invitation to rediscover The Venetian Resort in a whole new way,” said Patrick Nichols, President & CEO of The Venetian Resort. As part of The Venetian Resort’s commitment to reaching the next generation of travelers and fostering relationships with existing guests, “Viva Las Venice” will run heavily across Connected TV including Hulu and Prime Video, digital, out of home, and print advertising.
Whether it’s a romantic getaway, a spa escape, or a high-roller experience, there’s an offer designed just for you. And they’re yours for the vacation-ing, just steps away from two casino floors and five acres of pools. This convergence of timeless elegance and modern indulgence is as enchanting as it is exhilarating.
It celebrates the cultural-artistic ties to Venice, but married to the energy of Sin City. The campaign is by Austin-based creative agency Preacher, directed by Italian filmmaker Marco Prestini and captured in stills by photographer Justin Bettman. “Viva Las Venice” goes beyond marketing, serving as an open invitation to experience The Venetian Resort like never before.
This Film, Integrated, and OOH Outdoor media campaign is related to the Hospitality, Tourism and Recreation, Leisure industries and contains 5 media assets. The Venetian Resort Las Vegas is the only place fans can get the full experience of Sphere at The Venetian with concert and hotel packages including preferred seating. The Venetian Resort’s brand-new loyalty program, Venetian Rewards, offers resort-wide earning and redemption for gaming play, including slots and tables, as well as experiential spend, such as dining, entertainment, hotel reservations, and more. “By leveraging data-driven insights, we are optimizing our media strategy to align with the evolving travel landscape.” “By using practical effects wherever possible and weaving in playful optical illusions, ‘Viva Las Venice’ turns everyday moments into something extraordinary.”